swyft

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I collaborated with a local small business to increase their social media presence and brand awareness.

Our goal was to increase the reach on Instagram and turn their IG followers into leads. We created a strategy based on the demographics of his followers and the time of day there seemed to be the most engagement. We analyzed the posts that had a higher number of views and those with the most comments and likes. I created a content calendar with story ideas, scheduled days to shoot content, and edited to send the videos and images to the client.

We ended up increasing their following by 75% and engagement by 120%.

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Art Exhibition Campaign

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