swyft
kitchen
![](https://images.squarespace-cdn.com/content/v1/652432474e83985a142867e1/098c45b1-095b-4d2e-8a14-919c5d32520d/Introduction+Post.png)
I collaborated with a local small business to increase their social media presence and brand awareness.
Our goal was to increase the reach on Instagram and turn their IG followers into leads. We created a strategy based on the demographics of his followers and the time of day there seemed to be the most engagement. We analyzed the posts that had a higher number of views and those with the most comments and likes. I created a content calendar with story ideas, scheduled days to shoot content, and edited to send the videos and images to the client.
We ended up increasing their following by 75% and engagement by 120%.
![SwyftKitchen Drafted Logo 2.png](https://images.squarespace-cdn.com/content/v1/652432474e83985a142867e1/ba5a8cce-af6a-467c-a39c-a8d6ec2179d5/SwyftKitchen+Drafted+Logo+2.png)
![Introduction Post.png](https://images.squarespace-cdn.com/content/v1/652432474e83985a142867e1/ed05aed6-a23e-4feb-ade5-754784be67a0/Introduction+Post.png)
![9.png](https://images.squarespace-cdn.com/content/v1/652432474e83985a142867e1/aa6eccc1-ae0a-4c83-91e8-a8dc4b672255/9.png)
![Mozzarella Cheese.png](https://images.squarespace-cdn.com/content/v1/652432474e83985a142867e1/fa5a1b8c-349d-4b02-a9c8-0b0b42049910/Mozzarella+Cheese.png)